It’s not hard to find a good sales keynote speaker. But it is hard to find a great one.
Why should that be? The truth is that few speakers truly understand what sales is all about. Unless they have been involved directly in sales themselves, they will not understand the true nature and complexity of the role, so they will struggle to deliver a presentation that truly reflects what is required.
So when looking for a sales keynote speaker, you need to look for someone who has either been a sales person themselves – like the late and great Zig Ziglar – or who has extensive experience on the coal face side of building a business. Surprisingly, these are few and far between.
Sales Keynote Speaker Advice
When looking for someone to motivate their audience, event planners often book people like explorers or sportspersons. And while these may have fascinating stories to tell, they may not be able to relate to the world of the sales executive, and all the stresses, pressures and complications of the job. All too often, the message is something as simplistic as ‘you can do anything if you put your mind to it.’
Of course, experienced sales people will know that life is rarely as simple as that. It is not just about trying hard, making affirmations and doing your best. You need to have strategies, methods and procedures. Only then will ambition and motivation lead to the sales targets you are seeking. That’s where a good sales keynote speaker can make all the difference.
So when selecting a sales keynote speaker, check out the backgrounds of potential speakers very carefully. You may be surprised at what you find. The expert may prove to be an expert at climbing mountains, but not so great at communicating with audiences.
The good news is that there are plenty of great sales keynote speakers out there, if you are just prepared to look hard enough to identify them. Many have had years of experience on the road, or may have built up substantial businesses in their own right. Whatever their experience, you can be sure that your audience will identify more closely with a speaker who shares their own universe of experience.
So if you have had a bad experience with a top motivational speaker who turned out to be the wrong choice for a sales audience, don’t panic. You can easily turn this situation around and book a great sales keynote speaker for your next event.